TikTok is introducing a updated setting that enables them to cut down on the quantity of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the service announced that it currently hosts more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a widespread release. This shift comes amid a surge in AI-generated material, fueled by new content generation software.
AI Content on Other Platforms
Studies have shown that almost 10% of the most rapidly expanding channels on a competing service only show content made by AI. A considerable share of this material is deemed mass-produced AI material, a label for inferior, factory-style content that is frequently absurd or surreal.
“We know from our community that a lot of users enjoy content created using AI tools, from computer-generated images to educational videos, and we aim to provide users the power to adjust the amount of that, according to their own choices,” said a company executive.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its network tagged as AI-generated. Overall, more than 100 mn pieces of content are uploaded to the service daily, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be able to reduce or increase the amount of AI content they watch by opening the “manage topic” option in the platform and choosing “AI-generated content”. Other topics that are already be adjusted under the filter include news, clothing, cosmetics, and choreography.
Content Labeling and Policies
Its rules oblige creators to tag convincing artificially created content, and it prohibits malicious fake videos of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
Additionally, the platform will henceforth apply an AI-generated tag to content produced via its own AI tools, or flagged by an cross-platform project for recognizing artificial media. This action is aimed to stop users from attempting to evade the disclosure requirement.
Responsible AI Funding
The company is additionally launching a two million dollar awareness program for professionals and institutions to create educational content about responsible artificial intelligence. This initiative will benefit educational bodies specializing in teaching computer science.
Moderation Strategy
The platform has justified its content review process, amid debate over plans to lay off hundreds of review team members in Britain. It is expected to cut hundreds of positions in its user protection division in its British office, with trade unions and internet security professionals expressing worry that people are being substituted by machine-led review.
A trust and safety lead explained that people-led review would remain essential, but automated tools can protect employees by removing the most distressing content ahead of it gets reviewed by staff. TikTok announced a significant reduction in shocking and graphic content seen by human moderators over the past year due to intervention by its machine learning processes.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is why a extensive automated help is proving valuable work at speed.”
